【 Weak current College 】 network game industry terms explained

The following is a collection of online game industry professional terminology, we take a look at it.
【 UCD 】 user-centered design
【 UE 】 user experience
【 HCI 】 human-machine interaction
【 Usability 】 ease
【 QC 】 quality control
【 QA 】 product quality testing
【 ACU 】 average simultaneous online users = 24 hours online per hour while aggregate/24 hours
【 PCU 】 maximum number of simultaneous online 24 hours at the Yamanote Line up to the number of
【 RU 】 registered users
【 UV 】 login account on the day
【 AU 】 active users
【 PU 】 billing users
【 APA 】 active billing account number
【 TS 】 users average online time
【 AccRu 】 cumulative registered users
【 AccAu 】 cumulative active users
【 AccPu 】 cumulative paid user
【 PRAPA 】 from extension user to user eventually paid the entire process
【 Alpha 】 company internal testing, mainly to test technology stack
【 Bata 】 internal beta test application layer,
【 CloseBata 】 closed on external testing, the main content layer
【 OpenBata 】 public beta, trial operation commercial simulation
【 CB 】 game beta test, beta
【 OB products】 gaming open beta, open test
【 User wastage 】 game currently active users to scale the amount of registration/history
【 Active rate 】 landing views/average number of online
【 PR 】 public relations, marketing
【 PR value 】 Google Web rating score
【 CPA 】 press registration successful payment of Commission
【 CPC 】 per-click fees according to the advertising was hits charges, keyword advertising using CPC model
【 CPM 】 cost per thousand impressions per 1000 banner impressions costs time, common in the Internet advertising pricing
【 CPS 】 marketing effect refers to the sales
【 PPC 】 according to click on ads or email information user quantity billing mode
【 PPS 】 according to online advertising produced direct sales fee pricing model
【 ARPU 】 users average consumption per month
1, the total monthly income/month paid users (monthly ARPU)
2. daily revenue/day paid user number (day ARPU)
【 Pay rates 】
1. registered users pay rate = total registered/APA
2, the average online pay rate = ACU/APA
3 active users pay rate = UV/APA
【 SEO 】 search engine optimization
Cross-site planning, construction, and maintenance of the whole process of every detail.
【 SEM 】 search engine marketing
Use the search engine marketing, the pursuit of the highest price/performance ratio, with minimal effort, get the most from search engine traffic.
【 KPI 】 key performance indicators
Measurement of staff performance measurements, the work task is 80% from 20% key behavior. Take 20% of the key behavior, to analyze and measure can seize the performance evaluation.
【 SWOT 】 an analysis method. SWOT strengths, weaknesses, respectively on behalf of, opportunities, threats
Used to determine the companies ' competitive advantage, competitive disadvantage, opportunities and threats to corporate strategy and internal resources and external environment. Clearly identify the company resources and defects, and learn about the company's opportunities and challenges facing.
【 Active definition 】
1. in accordance with the logon account calculations (UV)
2. in accordance with the number of days
Active days means a user that logs in a certain time, finds the user on the same day as active, active days + 1 day
Day 0: 00-23: 59 on landing the game time 2 hours or more users on the same day as the active day, active days accumulated 1 days
Day 0: 00-23: 59 on landing the game time 0.5 hours to 2 hours, active days accumulated 0.5 days
Day 0: 00-23: 59 on landing the game time 0.5 hours following, not the number of days for which the cumulative active

【 RPG 】 role playing game
【 ACT 】 action game
【 AVG 】 adventure game
【 SLG 】 strategy game
【 RTS 】 real-time strategy game
【 FGT 】 fighting game
【 STG 】 shooting game
【 PZL 】puzzle game
【 RCG 】 racing game
【 SPT 】 sports games
【 TCG 】 bred game
【 CAG 】 card game
【 TAB 】 desktop games
【 MSC 】 music game
【 LVG 】 love game
【 WAG 】 mobile game
【 MUD 】 mud the game
【 MMO 】 massively multiplayer online
【 MMOG 】 massively multiplayer online games
【 MMORPG 】 massively multiplayer online role playing game
【 ARPG 】 action role playing
【 RPG 】 role play
【 SLG 】 strategy simulation
【 RTS 】 real-time strategy
【 TBS 】 round system policy
【 FPS 】 first-person shooter
【 SIM 】 simulation
【 PvE 】 players and computer-controlled role fighting
【 PVP 】 player vs player battles
【 Pet 】 was the Player control of biological non-players such as pets, and calls on the
【 Proc 】 activation, weapons, equipment and additional effects, property
【 MOB 】 refers to the monster in the game, any Monster can be called MOB
【ItEm 】 refers to the in-game items
【 Respawn 】 respawn point resurrection
【 Roll 】 refers to throw random numbers to determine the ownership of goods
【 Muscle 】 muscles, means the game role properties
【 Nerf 】 weakening, means the game role properties
【 Nerve 】 neural, means the game role properties
【 Mental 】 ideas, refer to game role properties
【 INT 】 intelligence, refer to game role properties
【 Heart 】 Mai, means the game role properties
【 STR 】 strength, refer to game role properties
【 SPI 】 soul, refer to game role properties
【 STA 】 endurance, refers to the generation game role properties
【 Agi 】 agile, refer to game role properties
【 Stun 】 stun (State)
【 HOT 】 means of treatment effectiveness
【 Mez 】 means a hypnotic state is a player, such as temporary loss of control on the role
【 Root 】 imposed similar to the enemy set as State
【 Resistance 】 attacks on property (such as ice, fire, poison
【 AC 】 armor grade, level
【 AOE 】 area effect spells, the so-called swarm attack
【 AE price】 harm regional role
【 CBT】 games closed test
【 OBT products】 gaming public beta
【 PK 】 malicious attacks
【 Player 】 action game roles
【 POP 】 means Monster refresh
【 Portal 】 refers to the in-game delivery
【 Puller 】 responsible for attracting Monster players
【 Raid 】 similar country
【 Quest 】 game tasks
【 Re-Spawn 】 Monster brush out again
【 SOLO 】 separate killing monsters, do tasks, etc.
【 Stack 】 stack limit
【 Spawns 】 Monster refresh
【 Team 】 team
【 TPP 】 plug-in
【 Bind 】 reborn resurrection points
【 Boss 】 ultimate monster in the game
【 CD 】 cooldown
【 Gate 】 shipping point
【 Creep 】 Monster
【 Dungeon 】 underground Palace, the underground city
【 Instancing 】 copy